agnès b. agnès b. Voyage
agnès b. Voyage is the bag and accessory line from agnès b. Seeing each day as a journey, the global fashion brand’s designs are created for all forms of travel – from long voyages, spontaneous breaks, and the tasks of every day. Atelier was tasked with the art direction, planning, and producing the stills for the global campaign featuring the 2022 autumn/winter collection. The bright visuals shot in Japan appeared on social media, on the online store and in agnès b. Voyage shops around the world.
Staging with brand name affinity
Reflecting the brand’s name and inspiration, the theme of the autumn/winter 2022 collection photographed for the campaign is: "Voyage." Inspired by designer, traveler and photographer Agnès B’s photographs, the designs are set amongst large printed patterns of landscapes, architecture and paintings. Using these images as backgrounds or laying them on the floor, we captured the feeling of traveling weightlessly around the world with the agnès b. Voyage bag.
Art direction using playfulness
When presenting her collections, Agnès B live-streams her fashion shows across the globe from Paris. To mirror the designer’s spirit of fun, on and backstage; a backstage atmosphere was woven into the images. The cords and photographic equipment used as props accent the pieces and offer a playful element to the campaign.
Expand globally
The visuals that were created were not only for digital release but are also displayed in agnès b. Voyage shops worldwide. The campaign has also appeared in various media features including Vogue Japan.
- clientagnès b., agnès b. Voyage
- our roleART DIRECTION, STILL PRODUCTION
- the team
- ProducerKlara Blanc (Atelier)
- Art DirectorSumie Yamaguchi (Atelier)
- Production ManagerShiori Kita (Atelier)
- PhotographerNanako Koyama
- Hair&Make Yosuke Toyoda
- StylistHanae Uwajima
- Model Leo, Ele Aoba
